So why do you need a data center? There needs to be a good business case for having a data center today. If your business is not running data centers, why do you have one - when you can rent computing for cheap.
This is the same thing that a hundred years ago, if you were a manufacturing company you wanted to have your power plant, then came along the utility companies and turned the whole concept on its head. Earlier if you didn't have a power generating plant, you were not competitive. Once the electric power transmission technology matured the companies with captive power plants found themselves with millstones around their necks. Same is happening to the data centers, the data center is akin to the power plants of years bygone.
Cloud is not a marketing buzzword anymore, a mere review of acquisitions and investments being made by IT vendors to know that there is a lot of money riding on this strategy. The IT vendors are positioning for major overhaul in the computing strategy. The switch is on, next couple of years there would be a huge shift.
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